Human-centred design involves placing the human at the centre of all design considerations and decisions. Looking at a smart phone, someone coming from the ‘machine’ perspective might be concerned with the efficiency and effectiveness of file accessibility for a user. But a human-centred design methodology starts from the other end – the person, rather than… Read more
Posts Tagged: stakeholders
Visualising perspectives with rich pictures
In dealing with a wicked problem like transport, it is sometimes difficult to have all parties involved seeing eye-to-eye and having a common understanding about the issues involved. The ‘Rich Picture’ methodology goes some way to attempting to make some of the perspectival differences clearer to those involved in the process. A ‘rich picture’ is… Read more
How ‘wicked’ are your public transport operations?
Transport planning is a wicked problem. A wicked problem is a problem so complex it seems insoluble. Take the health issue of smoking in Australia – stakeholders include government, consumers, the tobacco industry, the health sector, and the rights and freedoms of the public. Different political parties don’t see eye to eye, people hold different… Read more
How do you get positive change in public transport? The role of ‘burning platforms’
The idea of a burning platform comes from a story of a man on a platform in the sea. It catches fire and he must choose to stay on, and likely be burnt, or jump and try and swim to safety. The best choice is to jump – even though it’s not the most attractive… Read more